moDeern by Karoline Richardt

I`m Karoline, founder and illustrator of the label moDeern. Behind the name hides both: first my origin as „Nordic Deern“, (Deern: North German for young woman) and second my personal goal to develop fresh and modern ideas and designs. Since childhood I love to play with colors, shapes and patterns. This passion also led me to a vocational training as a graphic designer, to my studies at the University of Hamburg and accompanying me to this day.

My inspiration comes from traveling, nature, stories and fairy tales. I love minimalist Scandinavian designs but also folkloric elements from all over the world and stylistic devices of different eras.

For more than 10 years I live and work in Hamburg, the green harbor city, which fascinates and inspires me again and again.